Private Label Sportswear — Your Brand on Proven Products
Ready-made activewear styles with your labels, your tags, your packaging. MOQ from 50 pieces. The fastest path to your own sportswear brand.
What Private Label Means at Kingben
Private label manufacturing means you take our existing, production-proven activewear styles and sell them under your brand name. We apply your labels, hang tags, and packaging. The product is made to our specifications — which have already been tested for fit, durability, and market acceptance — and branded as yours.
Your Brand Identity
Woven neck labels, heat transfer logos, screen-printed branding, custom hang tags, branded polybags — every surface that touches the customer carries your name.
Fastest to Market
No pattern making. No multiple sample rounds. Existing samples ship in 3-5 days. Production in 3-4 weeks. Get your branded collection live before the season passes.
Lowest MOQ
50 pieces per style. Test the market with minimal inventory risk. Reorder when you have sales data — not before.
Lowest Cost to Start
No development fees. No pattern-making costs. No sampling costs for existing styles. Your entire startup budget goes into inventory, not R&D.
How Private Label Works — 4 Steps from Selection to Shipment
Select Styles
Browse our catalog of 200+ activewear styles. Choose the ones that fit your brand vision and target market.
Day 1
Customize Branding
Send your logo. Choose label type, hang tag design, packaging. We produce branding samples for your approval.
Days 2-7
Approve & Produce
Review existing sample for quality. Approve branding proofs. Production begins.
Days 8-35
QC & Ship
AQL 2.5 inspection. Your branded products ship via sea, air, or express to your destination.
Days 36-42
Total timeline: approximately 5-6 weeks — from style selection to branded products at your door. About half the time of a full OEM project.
Private Label vs OEM vs ODM — Which One Fits You?
| Private Label | ODM | OEM | |
|---|---|---|---|
| Design source | Existing stock styles | Our design catalog; you customize | Your design from scratch |
| Design modifications | None — style is fixed | Colors, minor details | Everything — full control |
| Branding | Full branding | Full branding | Full branding |
| MOQ | 50 pcs/style | 50-100 pcs/style | 100-200 pcs/style |
| Development time | 3-5 days (sample review) | 1-3 weeks | 3-6 weeks |
| Total time to shipment | 4-5 weeks | 5-7 weeks | 8-12 weeks |
| Startup cost | Lowest | Low | Highest |
| Design exclusivity | Shared — other brands may use same style | Your customized version is exclusive | 100% exclusive — NDA protected |
| Best for | First-time brand founders; market testing; budget startups | Brands wanting some customization at lower cost | Established brands with unique designs |
Categories Available for Private Label
200+ styles across 6 categories. All production-proven — fit, construction, and durability already validated through production for other brands.
🧘 Yoga Wear
Leggings (high-waist, scrunch, seamless, flared), sports bras (low to high impact), tank tops, yoga sets, shorts, jumpsuits. Nylon/spandex, Supplex, cotton blends.
🏋️ Gym & Fitness
Training tees, tanks, gym shorts, joggers, hoodies, training pants. Polyester/spandex, French terry, performance mesh.
⚽ Team Sports
Basketball jerseys and shorts, soccer kits, running singlets, training bibs. Sublimated polyester, mesh panels.
🏃 Athleisure
Cropped hoodies, wide-leg sweatpants, half-zip pullovers, relaxed-fit joggers, lifestyle tees. Supplex, French terry, cotton blends.
🩹 Compression Wear
Compression tights, tops, shorts, calf sleeves. High-density nylon/spandex, graduated compression, flatlock seams.
🎒 Accessories
Gym backpacks, drawstring bags, caps, beanies, athletic socks, sports bottles, headbands. All brandable.
Every Branding Touchpoint — What Gets Your Logo
Private label is not just a neck label swap. We brand every surface your customer sees.
Neck Label
Woven damask, satin, or printed. Your brand name and size.
Care Label
Wash instructions with your brand identity. Compliance info.
Hang Tag
Custom-printed cardstock. Your logo, brand story, price, barcode.
Polybag
Branded adhesive polybag with your logo and warning text.
Garment Logo
Screen print, heat transfer, embroidery, or sublimation on the garment itself.
Shipping Box
Branded outer carton. Optional. For DTC brands shipping directly to customers.
Private Label Questions
Answers to common questions from first-time private label buyers.
Can I sell private label products under my own brand name on Amazon, Shopify, or in retail stores?
Yes. That is exactly what private label is for. The products are manufactured by us, branded as yours, and sold under your brand identity. You own the customer relationship. We are invisible to your end customer.
Will other brands have the exact same products?
The base style may be available to other private label buyers. However, your branding, color selections, packaging, and label design create differentiation. Most customers buy based on brand, fit, and presentation — not on the base pattern. For exclusive designs, our OEM service is the better fit.
Can I start with private label and switch to OEM later?
Yes. Many brands start with private label to test the market, build a customer base, and generate revenue. Once they have sales data and customer feedback, they invest in OEM for their next collection to create unique, differentiated products. We support the transition seamlessly — same factory, same QC, same team.
Do you provide product photos for my website?
We provide basic white-background product shots of existing styles. If you need lifestyle photography, model shots, or fully branded product images for your e-commerce site, we can connect you with photographers or you can arrange your own shoot. We recommend investing in your own product photography — it is one of the highest-ROI marketing activities for an apparel brand.
Can I order samples of multiple styles before committing?
Yes. We encourage it. Order existing samples of the styles you are interested in — they ship within 3-5 days. Evaluate fit, fabric, and construction before placing a production order. Sample costs are credited to your first order of that style.
Launch Your Brand with Private Label
Tell us which categories interest you. We will share our private label catalog, pricing tiers, and branding options. No commitment — just information to help you decide if private label is the right path for your brand.